This section explains the options available for formatting the corporate design of advertising material in the AutLay solution.
The entire formatting of the advertising material can be adjusted both when creating the template and when editing the advertising material in the campaign workflow. This includes fonts, font colors, line spacing, etc. for all displayed content, including the products and their attributes. The formatting settings can be accessed via the lower button on the right-hand side of the screen labeled "Formatting".The formatting options are divided into three levels. The general formatting defines the format for the entire advertising material, e.g. a uniform font and text alignment for all text elements (including those in the product display).
In the Products tab, the general formatting can be defined across all products if it is to differ from the general formatting. Frames and paddings for the display can also be selected here.
In the last tab, adjustments can now be made at the level of individual product attributes, e.g. the color display of strike prices etc. Individual product attributes can also be shown or hidden here as required.
This feature allows you to maintain the corporate design centrally in a template so that it can be easily reused for other campaigns in the future. In addition, further campaign-specific adjustments can be made when setting up individual campaigns, e.g. in the presentation of products.
In addition, the background color of text boxes can be formatted when creating a template so that they can be used as graphic elements in a variety of ways: