It makes sense to target different segments with a print campaign to increase conversion and reduce unit cost for your sendouts. Learn how to use the AutLay solution for segmentation!
A campaign can be segmented according to various criteria, e.g. age, income level, gender or region of residence. Advertising impulses tailored to segments make sense in order to achieve better conversion and at the same time benefit from scale prices in postal targeting.
During the campaign set-up you can easily create different sendouts within a campaign and target different segments. One advertising medium thus corresponds to a target segment.
If you create a campaign in the solution, you can use this view to add segments by creating new sendouts within the campaign. As usual, you can assign your own address, product and recommendation data to each sendout for the creation. Please note that a minimum number of recipients is required to preview the final sendout. The quantity depends on the media format and is displayed in the solution.